

Designing & Managing Effective Sales Compensation Programs
It’s a 2-day interactive course built on WorldatWork best practices, utilizing lectures, case studies, and group exercises for practical, skills-based learning, delivered by an Engaging and experienced faculty Ms. Shaini Mohd, UAE.
TIME: 8:00 AM – 3:00 PM
DATE: 25th & 26th January 2026 (2 Day)
VENUE: Pullman Hotel, Doha
COST: 3500 QAR

Why Join This Workshop?
In today’s Qatar and GCC markets, where sales success is influenced by shifting customer expectations, digital disruption, localisation, and competitive pressure, organisations can no longer afford misaligned sales compensation systems. This one-day advanced and experiential masterclass equips senior professionals from HR, Sales, Finance, and Management with the expertise to design, assess, and optimise strategic sales compensation frameworks that motivate performance, retain talent, and deliver business growth. Through global best practices, regional case studies, and hands-on laptop-based simulations, participants will learn how to evaluate their current compensation structures, identify gaps, and design impactful incentive systems that are fair, transparent, and business-aligned.

Organisational Benefits
Align salesforce behaviour with strategic priorities and profitability.
Reduce turnover and misaligned incentives that hurt margin.
Improve performance and retention of high-potential sales talent.
Gain a roadmap for continuous improvement of compensation frameworks.
Enhance transparency, governance, and fairness of pay structures.
Strengthen cross-functional collaboration between HR, Finance, and Sales.

Shaini Rasheed Mohammed
Certified Compensation Professional HAY Certified Job Evaluation Specialist
Shaini Rasheed Mohammed is a seasoned Global Rewards and Organization Development expert, with over 17 years of cross-regional experience spanning the Middle East, Asia, Europe, and North America. A certified Global Remuneration Professional (GRP), Certified Compensation Professional (CCP), and HAY Job Evaluation Specialist, Shaini brings an outstanding blend of strategic acumen, deep technical knowledge, and hands-on implementation expertise in the field of compensation and total rewards.
About the Trainer

An interactive workshop that goes beyond theoretical concepts, providing hands-on activities and real-world case studies to enhance your practical, actionable understanding. You will leave with knowledge that can be applied directly to enhance your organization's compensation framework.
Join Now!
Designing & Managing Effective Sales Compensation Programs
TIME: 8:00 AM – 3:00 PM
DATE: 25th & 26th January 2026 (2 Day)
VENUE: Pullman Hotel, Doha
COST: 3500 QAR

Serendib Training
PO Box 16638, 3rd Floor, Building No.47, St.No. 902, Zone No. 47
Al Thumama, Doha - Qatar